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Social Media Marketing For Dummies PDF Details
|Name||Social Media Marketing For Dummies|
|Author||Shiv Singh, Stephanie Diamond|
|Format||PDF / Epub|
Social Media Marketing For Dummies PDF Summary
Social media marketing for Dummies, 4th edition presents the essence of planning, launching, managing, and assessing a social marketing campaigns an economic 350-page guide – perfect for time-pressed marketers. This Edition brings the existing content up to date for 2019 and adds new content as well.
The social media marketing space changes rapidly, so by the very definition of social media marketing, this book can’t be completely comprehensive. It does, however, aim to distill the core concepts, trends, tips, and recommendations down to bite-sized, easy-to-digest nuggets.
As social media marketing touches all parts of marketing and all parts of the Internet, too (from traditional websites to social platforms to the mobile web), based on your own experiences, you’ll find some sections more valuable than others.
As you read this book, keep in mind that the way people influence each other online and impact purchasing and brand affinity decisions is similar to the way they’ve done for thousands of years in the real world. The technology is finally catching up, and social media marketing is fundamentally about allowing and encouraging that behavior to happen in a brand-positive manner online, too.
This book helps you understand why social media matters to marketers and how you can harness it to directly impact your own marketing efforts in meaningful ways.
Targeted at both marketers in large organizations and those of you who work in small businesses or run small businesses, it includes advice for every business scenario.
There is more to it than the phenomenon, though. Social media also presents unique marketing opportunities that force marketers to revisit the core guiding principles of marketing while providing new ways to reach social influencers, thereby encouraging people to influence each other and do the marketing for the brand.
Social media marketing (SMM) forces companies to rethink how they market online, whom they market to, and how to structure their own organizations to support these new marketing opportunities. For anyone involved with social media marketing — and Internet marketing, more broadly — this is indeed an exciting time. Social Media Marketing For Dummies, 4th Edition, PDF is written to help you make sense of the madness.
Because it’s such a hot topic, the press and the experts alike are quick to frighten marketers like you and introduce new terminology that confuses rather than enlightens. This book cuts through all that noise and simply explains what social media marketing is and how you can harness it to achieve your objectives as a marketer. It also aims to help you prioritize what’s important and what isn’t.
About The Author: Stephanie Diamond
Stephanie Diamond is a thought leader, management marketing professional, and founder of Digital Media Works, Inc., an online marketing company that helps business owners discover the hidden profits in their businesses. She has worked with small business owners and multibillion-dollar corporations.
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Shiv Singh,& Stephanie Diamond is the author of the “Social Media Marketing For Dummies” book.
How many pages are there in the “Social Media Marketing For Dummies” book
There are 460 pages in the “Social Media Marketing For Dummies” book
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