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Growth IQ By Tiffani Bova PDF Details
|Category||Business And Analysis|
|Format||PDF / Epub|
Growth IQ By Tiffani Bova PDF Summary
Trying to find the one right move that will improve your business’s performance can feel overwhelming. But, as you’ll discover in Growth IQ, there are just ten simple–but easily misunderstood–paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context.
Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she’s presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth.
Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities–and pitfalls–of each of the ten growth paths, how they work together, and how they apply to business today. You’ll see how, for instance:
- Red Bull broke Coca-Cola and PepsiCo’s stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.
- Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.
- Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path.
Through Bova’s insightful analyses of these and many other case studies, you’ll see why it can be a mistake to imitate strategies that worked for your competitors or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.
Tiffani Bova has done an amazing job at distilling wisdom on different routes that companies can take to pursue growth. The book brilliantly contextualizes the essential theory of growth with relevant case studies from companies old and new.
She talks about companies like Sears, John Deere, and Wells Fargo and also about modern-day favorites like Netflix, Spotify, GoPro, and Apple in the cases. Reading through these case studies leads to a realization that growth comes in many forms and unconventional strategies.
Each growth path carries potential but what makes it more powerful is Tiffani’s approach of Choice, Combination, and Sequence – three things that ultimately define how well the strategy really performs.
The structure of the book makes a topic like growth strategy easy. Less theory, more examples, summarized takeaways from each case, and a section to put it all together.
This is a must-read for new entrepreneurs and seasoned strategy professionals who are looking at pursuing or accelerating their growth.
In this book, Tiffani Bova explains by using great practical stories (cases) what it takes to make or break your company and ensure a better future for your organization.
I most liked the book focuses on the crucial practical things guiding you throw, what will provide your organization’s growth. The book has a great design and differentiates itself from many other authors due to the quality of the author’s insights.
It is not just another book to inspire you but to redirect your organization in the right direction of GROWTH with intelligence and the unique insights that the author always delivers.
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About The Author: Tiffani Bova
Tiffani Bova is the global growth evangelist at Salesforce. Prior, she was a sales, marketing, and customer service executive at various startups and Fortune 500 companies, where she was one of the first to develop a robust go-to-market model for cloud-based solutions.
Her writing and work have been featured on Bloomberg, BNN, Cheddar, MSNBC, Yahoo Finance, Harvard Business Review, Forbes, Entrepreneur, Quora, and Thrive, among many other publications.
As host of the What’s Next! with Tiffani Bova podcast, she interviews numerous titans in the business world, including Arianna Huffington, Chester Elton, Dan Pink, Ginger Hardage, Bonin Bough, Mark Victor Hansen, Seth Godin, and Tom Peters.
Bova is a highly sought-after keynote speaker, having delivered over 500 keynote presentations on sales transformation and business model innovation to over 400,000 people on six continents. Thinkers50 named her one of the world’s top management thinkers in 2019.
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Tiffani Bova is the author of “Growth IQ” book.
How many pages are there in the “Growth IQ” book
There are 352 pages in the “Growth IQ” book
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